How to prepare a perfect pitching strategy for your equity firm


To secure funding for your firm or start-up is one of the most important things for the health of your company. Many pitches made to limited partnership firms (LP) fail because of one little piece of information that you forgot to put or did not put in the right place. For some, the presentations are where you make or break your pitch and to garner and hold the attention of the people who will help you secure your funding is very important.

To help you secure your private equity funding and ensure a better future for your company, here are a few tips:  

Keeping the presentations short and crisp

The presentations should not be long and tedious because no LP would want to sit through a pitch that would beat around the bush and not get to the main highlights as soon as possible. The first couple of minutes are the most crucial and this is the time where you should embed your most important messages.

Presenting the track record at the start

Anyone investing in any type of company or start-up would want to know about the performance and track record of the company. Having established margins and cash flows on tables will impress any LP during a pitch. The amount of performance-related information is directly proportionate to the amount of trust your LP will have in your company. 

Being Honest about Setbacks

LPs love to listen to a story where the company has endured tough times and has successfully cleared it on their own merit. Apart from the dramatic effect that these stories would provide, it would also give the LP confidence that the company can handle dire situations has the ability to combat them and come back on track.

Listening to the Opposing Party

The LPs discuss the pitch and provide constructive criticism based on it if it is deemed successful. It is very important for the company giving the pitch to listen to this discussion as the experience and knowledge can help in future pitches along with building a good rapport with the LP. It is important to maintain a very healthy relationship with LPs irrespective of their decision to provide funding or not, because their contacts or the experience you had pitching your ideas and messages will definitely help in further efforts.    


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