How Entrepreneurs Can Start Seeking Private Equity Investment

Private equity in India has been in a growth phase for many years now. There are dozens of top private equity companies across India, that have developed multiple avenues of expansion for budding entrepreneurs. The process of seeking private equity investment can seem daunting at first, but if you understand what a PE firm is looking for you’ll be in better shape. 

Don’t make the classic mistakes

These could include being late for meetings, not being professional and not having a structured pitch. Few companies go ahead with unsolicited requests, and often entrepreneurs can appear too desperate for funding. They must follow a standard protocol of having a business plan ready, presenting professionally and preparing the right strategy for market expansion. 

Have a clear strategy

There is a lot of private equity India can offer, and its up to Indian start-ups to take that off the markets. Having a clear strategy takes care of that problem. As you develop your technology, startup or venture, you want to have a clear line of thought and an effective strategy to take your company to the next level. 

Why do you need funding?

Private equity firms across India will ask you the same question. They’ll ask why you need the funding in the first place. This is a key question to answer as you don’t want to be casual in your approach. You want to calculate all your expenses and develop a go-to-market strategy that justifies your costs. 

Whether you need to hire staff members or need cashflow for patent registration, you need to be clear about why you need the funding in the first place. That’s the best approach for entrepreneurs that are seeking private equity investment in India.